Email Marketing Delivery : Business List CPR

So , you have an old list with dust and cobwebs on it? Well sit back and let the DIY Marketing Guy summarize this tale on :

Email Marketing Delivery : Business List CPR

How to make an old list new again

I hate to break it to you bub , but there is no real way to do this. However , here are a couple of guidlines to aid you in rehashing that old fling.

More than a year old

• So check it out, more than 1/3 of email addresses change a year. But your list is even older than that huh? Well , then you are looking at the likely hood of 2/3 of your list resulting in ” this number has changed or is no longer in service” . Time for some reconfirmation about who’s in the house.

Freebie accounts save the day

• Grab an oldie but goodie free email account to send your re-confirmation messages from. Make sure to break your list down into bite size portions ( no more than 200 at a time) Also you might name your new ( i neglected to keep up with my old homies ) account to something close to your old newsletter.Like if your old newsletter was called

  ” Im Jones’n for Misses Jones”.

  Then lable your email address something like :

  jones_n_for_misses_jones@gmail.com

  However, now that I look at it , that is a terrible name for a newsletter . Not to mention that addy will probably plop you in spam city USA.

Using The Free Account

• Send out a plain text email asking your peeps to reconfirm their involvment with your newsletter. You will most likely get the finger , but who knows ,you may come off suaver than those pert plus commercials.

Why send from a free account

• Well it’s much more fun to ruin someone elses email reputation and not your own ? Right?  This will protect your business email account from getting blacklisted.  Diy Markeing Guy strikes again!

Recommended Reading :

Dutch opt-in Law

What is Social Bookmaring

Email Marketing Tips: List Segmentation

So you have a big list and need to learn how to slice and dice it to perfection. In this article on :

Email List Segmentation : 4 Ways to Divide your List

The DIY Marketing Guy will summarize how to make thousands of julienne fries

List 1: The responders

These are the badboys who click on the links in your emails. Your fans , your allegiance. Add these followers to their own list. Cater to their needs by sending them products and offers they will be interested in . Pay attention to their likes and dislikes. I should probably insert some kind of joke that sort of demonstrates what I ment in the first three lines. Yeah …..i probably should !

List 2: The new subscribers

These are like the freshmen in school. The new kids on block ( NKOTB ) . They asked to belong to the cool kid club but you don’t know much about them.  Put them on a separate list until you do. Throw some messages at them see if they snap back.

List 3: The openers

These are the guys who sign up to belong to the ” group ” but never take any action. They usually ” want ” to be something , but don’t know how to follow through. Put them in their own club and teach them how to take step. Push if needed 🙂 But not too hard. Folks aren’t as tough as they use to be.

List 4: The deadbeats

These are the types who are too cool for everything. They don’t open the emails or in marketing terms ” they don’t take action” .But them on a separate list and don’t bother with them. They may slap you in the face with a spam complaint. People have itchy trigger fingers yah know.

So there you have it I have . The Diy Marketing Guy is in now way the complete in his postings. You may to click the link at the top for the real deal version.

If you are bored to death, you may find this article on email invitation tips the thing to lift your spirits.

Now it’s time for a potty break.