Great way to send video email http://ping.fm/pKg4D

Email Marketing Delivery : Business List CPR

So , you have an old list with dust and cobwebs on it? Well sit back and let the DIY Marketing Guy summarize this tale on :

Email Marketing Delivery : Business List CPR

How to make an old list new again

I hate to break it to you bub , but there is no real way to do this. However , here are a couple of guidlines to aid you in rehashing that old fling.

More than a year old

• So check it out, more than 1/3 of email addresses change a year. But your list is even older than that huh? Well , then you are looking at the likely hood of 2/3 of your list resulting in ” this number has changed or is no longer in service” . Time for some reconfirmation about who’s in the house.

Freebie accounts save the day

• Grab an oldie but goodie free email account to send your re-confirmation messages from. Make sure to break your list down into bite size portions ( no more than 200 at a time) Also you might name your new ( i neglected to keep up with my old homies ) account to something close to your old newsletter.Like if your old newsletter was called

  ” Im Jones’n for Misses Jones”.

  Then lable your email address something like :

  jones_n_for_misses_jones@gmail.com

  However, now that I look at it , that is a terrible name for a newsletter . Not to mention that addy will probably plop you in spam city USA.

Using The Free Account

• Send out a plain text email asking your peeps to reconfirm their involvment with your newsletter. You will most likely get the finger , but who knows ,you may come off suaver than those pert plus commercials.

Why send from a free account

• Well it’s much more fun to ruin someone elses email reputation and not your own ? Right?  This will protect your business email account from getting blacklisted.  Diy Markeing Guy strikes again!

Recommended Reading :

Dutch opt-in Law

What is Social Bookmaring

Email Marketing Tips: List Segmentation

So you have a big list and need to learn how to slice and dice it to perfection. In this article on :

Email List Segmentation : 4 Ways to Divide your List

The DIY Marketing Guy will summarize how to make thousands of julienne fries

List 1: The responders

These are the badboys who click on the links in your emails. Your fans , your allegiance. Add these followers to their own list. Cater to their needs by sending them products and offers they will be interested in . Pay attention to their likes and dislikes. I should probably insert some kind of joke that sort of demonstrates what I ment in the first three lines. Yeah …..i probably should !

List 2: The new subscribers

These are like the freshmen in school. The new kids on block ( NKOTB ) . They asked to belong to the cool kid club but you don’t know much about them.  Put them on a separate list until you do. Throw some messages at them see if they snap back.

List 3: The openers

These are the guys who sign up to belong to the ” group ” but never take any action. They usually ” want ” to be something , but don’t know how to follow through. Put them in their own club and teach them how to take step. Push if needed 🙂 But not too hard. Folks aren’t as tough as they use to be.

List 4: The deadbeats

These are the types who are too cool for everything. They don’t open the emails or in marketing terms ” they don’t take action” .But them on a separate list and don’t bother with them. They may slap you in the face with a spam complaint. People have itchy trigger fingers yah know.

So there you have it I have . The Diy Marketing Guy is in now way the complete in his postings. You may to click the link at the top for the real deal version.

If you are bored to death, you may find this article on email invitation tips the thing to lift your spirits.

Now it’s time for a potty break.

Email Marketing Definitions: Why is Junk Email Called Spam?

Our next topic is one for the Hawaiian’s alike . Let’s break open this WWII  dinner time essential and figure out

Why junk email is called spam ?

What is spam and what’s with the name ?

Do any of the cool internet marketers out there know what SPAM stands for? Does it even stand for anything?  If you’re asking yourself this question, then it sounds like you have some learnin’ to do.

What are forms of SPAM?

The DIY Marketing Guy is lame, he thinks SPAM is something more than email.  Yes , I have been known to be lame in my day , however I’m going to win this battle on coolness.  There many types of SPAM , learn to spot them . And to all the jokesters , don’t post ” I found it right here ‘ in the comments section. It’s clever , but high school clever .

Fighters of SPAM

They may not be caped crusaders , but there are peeps out there who love to come down on those who SPAM…….and on those who don’t SPAM. The phrase  ” itchy trigger finger”comes to mind.

So learn , get educated and post your thoughts and comments below or here

DIY Marketing Guy on twitter .

Twitter is sooooo popular . Yeah , so is bathing. Get over it.

And to those who are totally bored , read up on my summary of

what is social bookmarking

And stop yawning.

Link Bait : How to Create it

Get your head on  straight , it’s time to learn

how to create link bait .

What will this link-a-licious article entail :

• What is Link Bait ?
  For all the all mighty internet gurus out there , Zeus is about to learn ya somethin’.

• Resource Hooks
  What is a resource hook you say? Is it like that hook they use to use to pull  poorly performing vaudeville acts off stage ? Ehhh not quite.

• News Hooks
  News hooks say wa??? Yeah learn them love’m link em.

• Humor Hooks
  A humor hook is kind of like

  Oye como va mi ritmo 5 examples of social media Bueno pa gozar marketing! Santana where you at!  http://ow.ly/32lF

  Yeah.. kind of like that.

• Contrary Hooks
  This is where you challenge other online/offline authors  for links . Such as Such as ( ala Miss South Carolina. )

  ” why seth godin’s the dip should have been a blog post rather than a book”

  You get the drift 🙂

• Attack Hooks
  This is where you piss’em off . like

• Execution of of you bait
  Get low down on developing a link strategy. I like this one a how to build a guido

There you have it. Now go do something like comment about the diy marketing guy.

Social Marketing : 5 Examples

It’s time to get ” socialized ” ! Come one , come all . Today we are going dive into this article on:

5 examples of social marketing

And what will this morsel of social good times entail ….

• Social Marketing Is..
  Do you know ? Can you define it? Well if you can’t , this explanation will set you straight. Ahh to be enlightened.

• Photo Sharing
  Learn how posting pictures of your mug can you help your brand gain ground  in it’s space.  A little side-note to watch out for  (” whispering ”  ) Don’t post glamor shots of yourself online. Ok? I’m just throwing it out there. They weren’t cool in the 80’s and they’re not cool now.

• Video Sharing
  Break out the super 8’s , lights , camera action! But i’m not a pro? Yeah yeah yeah neither is anyone else. If it’s decent with a good message, than post it. Who know’ s , maybe your vid will be soo bad  that people will think it to be coool. If it can happen for that light saber boy , then why not you?

• Yahoo Answers
  I have a question some one please help me! That’s where you chime in. Learn how to help the dazed and confused find answers to not so imperative questions.

• Blogs and Social Networks
  You want to know what I ate today? You want to know what cool friends I have? Well.. not really. Learn how you can be smarter than the masses and add something worth while to the web with blogs and social networks. Wait , did the DIY Marketing Guy just diss himself?

• Social Bookmarking
  This is where you get to check out the ” awesome – amazing ” content that sufferers err….. surfers  in the social space care about. Or, you can skip the theatrics and read this article on what is social bookmarking. Your choice. They are both about as good as a Billy Mayes infomercial. Does he dye his beard to match his hair? Or do you think he dyes all of his hair ( including eye brows ) to match … all of his hair?  Yeah i don’t know either.

That’s it for the day. ” Why isn’t this post as witty and charming as the others  ”  you ask ? Well, I’m under the weather today. Ahh it’s fun to complain about your problems your own personal  blog.

Booyah to the beat : learn how to choose email marketing software

Social Media: What is Social Bookmarking

All gather around the record player for a lesson in sharing and social interaction. Yeah yeah!!! I’m a internet guru you can’t teach me anything about social media.  Thats what they all say.

For those of you who are interested in learning instead of boasting , here is a little article on What is Social Bookmarking that you may gain some truth from.

Chew on this social summary:

• Head Space of the Social Climate: Wrap your head around the ideas and motives behind the online social movement. A little back story never hurt no one ” Now sit down and listen “
• Concept of Social Bookmarking : There is a concept behind everything, even oki noodling . Yes , I know about oki noodling . Sigh!
• Advantage of Social Bookmarking : What’s in it for me?  What’s the advantage ?How can i boost this and return on that? Yeah , yeah , its covered. Calm yours jets and cool your turbos.
• Social Bookmarking Resources : What’s this ?  You have given me some ….. examples to take for a test drive? Yes! Now wipe that grin off your face and bookmark this page .

So there you have it. Short and sweet ( it’s Friday evening , for the DIY marketing guy ).

If you hate me or want to boast about your new cool get rich quick system , then chime in the comments section or use creativity and pitch your ponzi scheme in 140 characters or less on my tweeety mc tweeterton page.

DIY Marketing Guy on Twitter

Until we tweet again ( i just gave you something to re-tweet , traffic boost to tide you over till’ the weekend)

Email Invitations : Crafting the Ideal Invite

It’s my party and I’ll cry if I want to . Yeah , Yeah , we all know little Brenda Lee. She wouldn’t be crying if she knew how to get most out of her email invites.

So, what will we learn in this party-o-matic article on crafting the ideal email invitation. ?

• The Email Invitation . Did you know that there are three areas of the invite that you need to pay attention to? I bet yah didn’t. Boom… knowledge fail on your part.

• The Opening Line. For those of you guys courting girls , listen up. About 60-70% of emails are opened based on the quality of the subject line.  So if you’ve had a door or two slammed on your face in the recent past , start taking notes.

• The Main Area. This is also known as the body . Make this smokin’ hot and unique as possible. Even if you have to look up past episodes of ” the Grind” on you tube to get motivated.

• RSVP . This is where Brenda Lee went wrong . If she knew anything about RSVP , she would have seen that Judy and Johnny rsvp’d together for the party , and would not have been shocked when they came through the door. And besides Brenda ,that ring Judy was wearing turned her finger green. So get over it.

So yeah. Get the most out of your email invites and remember , just cause I summarized the article for you , doesn’t necessarily mean I did a good job.

Kinda  sort’a related , but not really : choosing email marketing software

Social Marketing: 5 Ways to Grow your Business

It might as well be Arbor Day around here,  cause today we are going to plant the seeds of this article on

5 ways social marketing can help grow your business.

So what will I  learn before I step into this internet Garden of Eden?

• What is Social Marketing ? You need to learn how to walk before you can run… don’t you?

• Brand Recognition . What is it , how do I do it? This will be taught to you with swiftness and grace.

• Link Popularity is que? Learn how to use link pop ( industry speak)  to help build your brand. The better the brand the more regular you will be ( heh..heh a little weak stomach joke )

• Feedback and Criticism . Ha Ha Ha you thought your business was perfect didn’t you?  Well it’s not. No biz is. Learn why a little feedback from your peeps can help you fix those business blemishes that even Proactive can’t cure.

• Locate Partners . Get your head out of the gutter. Learn how to locate partners for business ventures and the like. A wise man once said ” there is no such thing as competitors, only potential business partners .”

• Target your Business . Learn how to put a big red (positive) target on your business so every can spot you. Just like when you were in school and you had that major break out on your forehead. Kind of like that , but in a good way 🙂

So there you go . Learn how to grow your  biz through social marketing.  And if you discover a morsel of goodness that i left out , then by all means let me know in the comments section.

The DIY Marketing Guy is not perfect by any means. But you knew this , that’s why you are here .

Ciao Bella – link bait subject line mistakes

Link Bait : Subject Line Mistakes

Ever gone cyber fishing with the wrong lures? Yeah , you know you have. In this article on link bait subject line mistakes , you will learn how to reach into your tackle box and grab what’s needed to prep that fishing line for maximum results in the cyber waters.

What’s in the subject line tackle box you say ?

• Link Bait Overview : Not quite sure what link bait is? With this detailed overview you will get up to speed in no time.

• Are your Subject Lines to Long ? You don’t really know huh? Yeah , that’s what I figured. It sounds like it’s time to get our subject line learn on.

• Are your Subject Lines to Short or Non-Descriptive? If you are like most people , they probably are . It’s ok though. That’s what I am here for.* heart*

• Vague Subject Lines: Your so vague, you probably think this post is about you. Carlie Simon for the win. Yes , I know who Carlie Simon is. And didn’t even have to Google her. Thank you Dick Clark late night oldies infomercials.

• Attacking Subject Lines: Are you one of those marketers who writes like they are leading a charge on the beaches of Normandy?  HEY YOU! , ACT NOW!!!!!!!! DONT MISSS OUT!!!! . Yeah , if you are , you bests ( it’s slang , and correct in my book ) chill.

• Adding Value : Yes, you need to add value. Value is what this nation is built on . When customers would ask  ” What’s my price , no tax! ” when I was a brick morter salesmen. What they were really asking me was ” Where’s the value dude” ? I usually responded with ” I don’t know but , there’s the door “. 🙂

So learn your subject line ABC”s . Your email open rates will sky rocket and more people will tugg on your lure.

Sort of related news: how to avoid email scams